Design in Cyberspace. Build in Reality
One year ahead of LEGO's Designer software package, Og's Bones Cyber Construction Set was premiere virtual building software toy, linking construction of modular toys in cyberspace - with construction in the real-world - using plastic toy components.

UX for interaction with 3D elements
On UX side, as a consultant to company co-founders and leading coders - Patric Bugnet and Phillipe Selve  - I assisted with suggestions for interaction design for few segments and functionalities of the interface - that provided interaction with 3D models.

Cross Media Concept
On concept development and marketing side - I created cross-media concept for TV series - that will encompass multi-directional inter-connections between real toys, cyber toys, and virtual-studio based TV series.
Back in 1996 I story-boarded and directed this shoe-string budget cinematic for the game/TV concept presentation which assisted Tiltan's pitch to Acclaim Entertainment.

Achieved
Og's Bones Toy Set - containing physical plastic construction set and CD-Rom with soft-toy 3D construction tool, went on sale in Israel, and with minimal marketing budget - reached significant sale's digits for Israel.
Company investors were approached by American Game giant - Acclaim Entertainment. Ready to purchase the concept and the company - Acclaim entered into direct negotiations with Tiltan's shareholders. Unfortunately - Tiltan's investors refused the proposed conditions of the purchase, and failed to strike a deal with Acclaim.

You may also like

Back to Top