The Work:
This compilation of commercials and special projects represents the early 90's ''Golden Dawn'' of Israel's Animation and Visual Effects industry.
After my pioneering works in 3D CG across few countries - in 1993 I was ''imported'' to Israel, and tasked to establish the creative team for 3D CG Visual Effects and animation, and lead CG production of the first high-end studio in Israel - Pixel Studios.
With only few computer-creatives and few computer workstations in the country, our team enjoyed exciting and dynamic times - when every project was a new unkown and pioneering adventure.
My involvements across many projects ranged from director & creative director, to animation director and VFX supervisor.
The Challenge:
CG Animation and Visual Effects were novel medium, and it was a challenge to quickly propagate knowledge about CG, and also enable the best possible communication between clients and creatives, placing everyone on the same page.
While being film director who can draw well, I had honor to assist many directors communicate their visions, enabling and encouraging creativity - while assuring the efficient productions.
Achieved:
Several commercials from this reel - won various awards at few international advertising film festivals during 90s, and helped launch careers of many directors, actors, animators, advertising agencies, and production companies.
Creative processes and solutions that our team established in those pioneering days, became templates for productions of few early animation and post-production houses in Israel.
Creative Passion of teams I was leading during early 90s - triggered transformation of Israel's young 3D Animation and Visual Effects industry - into serious business.
We pioneered Israel's TV content production, commercials, interactive multimedia, games, as well as brand new technologies for digital content production.
My personal pleasure was to support and watch the growth of so many amazing talents at Pixel Studio, JCS, Broadcast Video, and Videosonic... many of them later became leading figures in Israel's Animation, Design, Visual Effects, Games, and High-Tech.
I want to express my sincere gratitude to the first members of my creative team: Dusan Strugar, Aleksandar Stiglic, Arik Boaz, Matthew Unwin, Tim Waddy, Ivan Djordjevich, Patrick Bugnet, Michal Wolf, Jerome Chambon, Noam Barak, Haim Sarusy, Ofer Sadot, Florence Deschanet, Roy Yogev, Noa Morag, Yossi Shamshtein, Philippe Gozlan, Ittay Bahar, Sebastian Witkin, and Zohar Sdeur. Thank you so much!
