This explanatory video features Benny Landa - the father of industrial digital printing - who is immersed in the paper-fibers while explaining the key problem of ink-jet printing - penetration of ink into the paper, and how ink is absorbed into the paper-fibers.
Using 1-to-1 storyboards and previs, video was executed with zero mistakes in production and post-production.
As part of large marketing campaign of Landa Digital Printing in 2012, this video - along with other few, assisted in raising several hundred LOIs, and getting additional investors on the board.
Written by Benny Landa
Storyboarded, Directed, and Edited by Dragan Stiglic
Animation and VFX by Vuk Epstein
Compositing/Grading by Yaron Yashinski
Green-screen production by Rami Reshef